Pricing that works for your guests and your bottom line
Most paid showers charge one price for one length of shower, usually whatever a coin was worth. $2 for four minutes, and if you want longer you pay twice. Set it properly and you earn more without customers feeling stung. Here’s how we approach setting prices and what Tap & Go enables.
1
The trouble with one set price
A single price has to suit everyone, so it suits nobody. Set it low and the guest who wanted a decent shower pays twice, fumbling for change halfway through. Set it high and the one who only wanted a quick rinse decides against it. You lose at both ends, and you hear about it at reception.
2
Three options instead of one
Instead of one price, you give people a choice of three. Say $3 for 4 minutes, $5 for 8 minutes, and $7 for 12. They can cycle through the options and pick one. The cheapest option stays cheap, so nobody who was happy before is worse off. The longer ones are better value per minute, so the guest who wants more takes more and pays more. Your average sale goes up without increasing your cheapest option.
3
The first option customers see matters
The screen shows one option at a time, so the first one your customer sees carries weight. We’d suggest leading with the option most of your guests actually want, not the dearest one. Guests who feel pushed don’t come back, and that costs you more than the extra dollar.
4
What the data tells you
Taps, times chosen, time of day, and button presses that end in nothing. No-sales are the useful one: they tell you when a price is putting people off, which is the question an operations manager actually wants answered.
5
What a pricing review involves
We look at your usage data and your site, and come back with a recommended set of times and prices, and what difference we’d expect it to make.
You'll get a report on how your units are performing, and a call to discuss the results and recommended pricing tactics. The first review included with the unit, typically scheduled after 6 to 12 months of operation. Then paid annual reviews.